The Baseball Federation of Japan, Japan Softball Association, and Nippon Professional Baseball launches an official campaign to “Make baseball and softball an official event at the Tokyo Olympics!” also known as the #Catchball project. A large number of celebrities participated in the CM which was also published at the campaign’s official Youtube account. The star-studded CM […]
Celebrities make a pitch for baseball at the Olympics
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Arashi’s new single “Ai o Sakebe” previews, covers and tracklist
Arashi’s 47th single Ai o Sakebe (Crying Out Love), currently airing as commercial background song for Recruit Zexy, is set to a party rock’n roll tune. The members pour their hearts into the lyrics about the awkward and slightly wistful feelings of a man at a wedding ceremony towards the bride, who he used to […]
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Shinohara Ryoko shows off great figure in lingerie CM
It was recently reported that popular actress Shinohara Ryoko will star in a new CM. This CM is for the lingerie and underwear manufacturer, Triumph, under their ‘Angel bra, first-rate cleavage’ series. The new CM which is titled ‘shooting break’, will air nationwide in Japan starting September 3rd. However the CM will be viewable on […]
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Gesu no Kiwami Otome. unveil all of the details about their new album “Ryoseibai”
As we reported previously, popular jazz/rock band Gesu no Kiwami Otome. will be releasing their second full album “Ryoseibai” on January 13th next year. Now the group have revealed many of the remaining details about the album, including its full track list and the contents of the DVD included with its Limited Edition. Contrary to […]
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Kamenashi Kazuya’s new CM and solo song for “Bijoude” Jewelry
KAT-TUN’s Kamenashi Kazuya has been appointed as an endorser of the jewelry brand “Bijoude”. The TVCM titled “Bijoude : Tokimeki o Kanaderu” Edition started broadcasting nationwide on December 1. The setting reflected an image of an apartment in Paris, during private time, with Kamenashi wearing a “Bijoude” bracelet, ring and necklace, sitting on the sofa […]
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Which Celebrities Had the Most CM Contracts in 2015?
Nihon Monitor has revealed the ranking for the number of CM contracts for 2015. Last year, Matsuoka Shuzo, Sakurai Sho and Rola topped the male and female celebrity rankings, respectively. Who reigned as the CM King and Queen this year? Find out below. The results are based on the following survey: No. of companies that appointed each […]
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Mitsuki Takahata sings a Ringo Shiina penned song in new CM
Japan Post Insurance (Kanpo Seimei) launched a new edition of its promotional campaign ‘Jinsei wa, yume darake’ (“Life is made of dreams”) on 1st March. Actress Mitsuki Takahata, chosen for the main character, sings about the wonders of life, dances and soars over an impressing Broadway-like stage. Music for the commercial is written by Ringo Shiina. Yuichi Kodama, one of […]
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Satomi Ishihara is the new face of Tokyo Metro
On the 1st of April, Tokyo Metro launched their new promotional campaign “Find My Tokyo”. Actress Satomi Ishihara became the new face of the brand and will participate in the campaign that consists of the series of CM, posters and dedicated webpage. Check the details after the jump! Tokyo Metro reps invite us to take […]
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Rising star Mei Nagano is the new Calpis girl
16-year old Mei Nagano has been chosen as the main actress for this season’s Calpis Water commercials. She is the 13th “Calpis Girl” to date, following the steps of such celebrities as Yuki Uchida, Masami Nagasawa or Yuina Kuroshima last year. If you’re not familiar yet with this new star, read more after the jump! Mei Nagano carrer […]
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Mao Inoue and Hiroshi Tamaki attend press conference for Shirakabe Gura MIO Sparkling CM
Actress, Mao Inoue (29) and actor, Hiroshi Tamaki (36) have attended the press conference for their new commercial in Tokyo this April 21, 2016. Inoue has starred in the NHK morning drama, “Ohisama” and the drama, “Hanamoyu” (lit. Burning Flower). Tamaki, on the other hand, starred in the morning drama, “Asa ga Kita” (Morning has […]
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Suchmos’ new EP to feature a collaboration with Levi’s Jeans
Up and coming fusion rock band Suchmos recently announced that they would be releasing their 3rd EP “MINT CONDITION” on July 6th. This release follows that of their 2nd EP “LOVE&VICE” back in January and will include four brand new songs from the group. Now it has been revealed that the EP’s lead track “MINT” […]
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Watch Fumi Nikaido and Masataka Kubota in Shiseido’s beautiful short movie “Snow Beauty 2016”
What can you get when you mix two talented (and undoubtedly very charming) young actors of the moment with the aesthetics of Shiseido Maquillage, magical vision of an acclaimed movie/CM director and add a song of a popular, moody rock musician? See for yourself, as the short movie “Sakasama ni Furu Yuki” (lit: The Snow Falling […]
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Erika Sawajiri shows her summer look in a yukata with her new CM
Aired today, July 15, is Erika Sawajiri’s new commercial for Horoyoi with the theme, “horoyoi Erika in summer”. Check out the commercial and the making below! In the commercial, Sawajiri is seen to be mailing her friends through the popular SNS, LINE after being invited to watch a fireworks display (popular in Japan during summer). “I […]
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Aiba Masaki and Matsuko Deluxe are the CM King and Queen for first half of 2016
Nihon Monitor has revealed the ranking for the number of CM contracts for the first half of 2016. Last year, Aiba Masaki and Ueto Aya topped the male and female celebrity rankings, respectively. This is the third year in a row for Arashi’s Aiba Masaki to top the charts. This is the first time for Matsuko Deluxe to top […]
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Oguri Shun and Jude Law face off in Pepsi’s new ‘Momotaro’ CM
Back in 2014, Oguri Shun was appointed as the new face of PEPSI NEX ZERO / PEPSI STRONG, playing the famous Japanese folk tale character Momotaro, a boy born from a peach who becomes a mighty hero. His companions are a monkey, a dog, and a pheasant. The tale is told through a series of […]
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Scarlett Johansson calls Hatsune Miku in new shampoo CM
Virtual diva and queen of advertising tie-ins Hatsune Miku stars in a new commercial for Lux shampoo and conditioner featuring relatively unknown actress Scarlett Johansson. The release was preceded by a 3D-rendered press conference announcement earlier this week. The new commercial depicts the musical icon abandoning her classic twin-tails hairstyle in favor of straight, silky hair, […]
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Namie Amuro collaborates with 7-11 for new Christmas campaign
Singer Namie Amuro has joined forces with 7-11 for their upcoming Christmas campaign. A brand new song titled “Christmas Wish” has been recorded for the project. A special music card of the song will be sold exclusively at 7-11, it will be the only way to purchase “Christmas Wish”. While supplies last a special poster […]
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GENERATIONS from EXILE TRIBE to release a new single
This coming April 12, the LDH group “GENERATIONS from EXILE TRIBE” will be releasing a new single entitled, “Taiyou mo, Tsuki mo” (“Both Sun and Moon”). As shown in the preview, their upcoming single will be an upbeat song accompanied by electric guitar. The single will have two types: a CD + DVD edition which […]
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Kazumasa Oda pens a new song for the latest NTT Higashi Nihon Commercial
Following up on the success of his compilation album last year, popular singer/songwriter Kazumasa Oda has revealed that he’s written a brand new track to be used in the new NTT East commercial. This CM is based around the idea that “Together, we’ll try our hardest” and stars baseball player Ichiro Suzuki of the Miami […]
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cero’s new song used to promote Grand Kirin’s latest product lines
Though they’ve been quiet for some time, alternative band cero have just announced that their new track “Oka no Ue no Bansan” will be used in Grand Kirin’s latest commercial series. This pair of commercials focuses on the alcohol distributor’s renewal of their popular Japan Pale Lager (JPL) and India Pale Ale (IPA) brands and […]
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